Журнал искусств и социальных наук

Application of Narrative Significance to Cultural Product Design Education

Abstract

Chang W

The narrative significance can be an innovative element in the cultural product design process. Inquiry into a local cultural code narrative and a survey of its significance can serve as a reference for students who plan to design legendary story products in Taiwan. The findings of this study can also contribute to the assessment backwards design by linking the narrative significance of cultural symbols with experiences related to the connotations and denotation of products. This paper proposes a framework for examining the influence of students’ own culture on narrative significance and its application to design works. Through understanding the thinking and experience of a people at the level of reflection, students are able to understand the significance of design education in combination with design applications. By “Design Culture” course students looked for narrative significance in love stories. Through a literature study, they read about legends narrated by individual experiences and analyzed them according to the West and East story components. Thus, through a symbolic expression of the social behavior we believe that we can better understand the composition of culture through the lens of narrative significance.