Журнал бизнеса и финансов

Attitude of the Tourists towards the Availability of Facilities in and around Madurai Region - A Study

Abstract

Selvaraj N

The early history of tourism is the story of the development of mobility of man. Both in the pre-historic era and later, man searched for things he wanted and he travelled for food, shelter or just for curiosity. ‘Attitude’ is an abstract concept; it cannot be directly measured in quantitative terms. There is no fixed value or score which will help measure the attitude. But the attitude can be measured indirectly with the help of scaling technique. The level of attitude may vary from one tourist to another and from time to time. A comprehensive study has been made to highlight the level of attitude, the variation in the levels of attitude and their relative importance to each component identified for measuring the level of attitude. This paper presents the attitude of tourists towards tourist facilities available in and around Madurai region. An airstrip with facilities for landing and takeoff, of mini planes and helicopters of private travel agencies at least should be established at Cape Comorin. It will put the entire district on the international and national tourist map.