Бухгалтерский учет и маркетинг

Blue Ocean Strategy in Saudi Arabia Telecommunication Companies and Its Impact on the Competitive Advantage

Abstract

Abdullah M Hersh and Khalil S Abusaleem

This study aims to shed light on the application of Blue Ocean Strategy at Saudi Telecom companies, its role in achieving a competitive advantage, and the extent of adoption of this strategy by the Saudi telecommunications companies, which represent the study community and the dimensions of this strategy, as well as determine the relationship and influence between (this strategy with its principles and dimensions) and (the competitive advantage with its indicators), through survey a sample of workers in these companies, The study came to a set of results, the main important results are: The application of the principles of blue ocean strategy will contribute significantly to achieve a competitive advantage to the company over its competitors in the market, where it was found that there is a strong positive relationship between the competitive advantage variable and every principle of blue ocean strategy principles, and the most powerful relationship came to (Reconstruct market boundaries, Reach beyond existing demand) principles, and the least came to the principle of (Build execution into strategy), the study concluded that the dimensions of blue ocean strategy have made a strong impact in create value, and create value which resulting from the dimensions of blue ocean strategy has achieved a strong impact on all the competitive advantage’s indicators of the telecommunications companies