Обзор арабского журнала бизнеса и менеджмента

Impact of Social Media Applications on Small Business Entrepreneurs

Abstract

Malik Shahzad Shabbir, Muhammad Saarim Ghazi and Atta Rasool Mehmood

The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It is also examined how small business owners are motivated to use social media applications. Social media completely transformed the way of businesses. Social media applications in the present time have become most efficient and effective tool for small business entrepreneurs and normally all small business use social media platform for the advertising and publicity of their products and services, they make fan pages for the followers and they warmly welcome the suggestions and opinions which help in improving their business. However, based on literature review I concluded that there is a positive impact of social media applications on small business entrepreneurs as well as they are highly motivated to use this platform.