Обзор арабского журнала бизнеса и менеджмента

Investigating the Moderating Role of Membership Level in the Non-Linear Relationship between Information Disclosure and Subsequent Purchases

Abstract

Chuning Yungr

Information disclosure has become a crucial aspect of business strategies in the digital era. Companies are increasingly focusing on sharing relevant information with consumers to build trust and enhance their purchasing decisions. However, the relationship between information disclosure and subsequent purchases is not always straightforward, and it may vary depending on various factors. This article aims to explore the moderating role of membership level in the non-linear relationship between information disclosure and subsequent purchases. By understanding how membership status influences consumers' responses to information disclosure, businesses can tailor their marketing strategies and improve customer satisfaction.