Журнал массовых коммуникаций и журналистики

Media and Development in Rural Kashmir

Abstract

Bali PS

Rural development is need of the hour for a conflict torn state like Jammu and Kashmir, which is on the threshold of being among the most developed states of India, despite the conflict of more than two decades. The quest for rural development must lead in the direction of empowering those societies who are in the need of being empowered. The rural Kashmir has witnessed blood-shed, rapes, molestation, harassment for decades, but issues remained suppressed due to immature media. No society can think of development, when its people are being killed, harassed and undergo inhuman treatment. To understand what role media can play in rural development, we have to understand media scenario in Jammu and Kashmir. This paper endeavors to present bit of the media reach and working in Jammu and Kashmir, especially rural areas.