Журнал массовых коммуникаций и журналистики

Motivations and Incentives in Joining and Using Social Networks: A Systematic Review

Abstract

Ghassan H Felemban and Miguel-Angel Sicilia

Social networking sites provide a medium where users can interact on a personal level. The paper under review evaluates several studies that have been conducted in relation to the topic. The research papers were appraised to establish some useful patterns that will form the basis for further research. The use of current and relevant studies is vital in ensuring that the results are useful to the research questions. Noteworthy, the information obtained indicates that there is a gap concerning the reasons individuals use social media sites. Ultimately, the journals stated that individuals join social interaction platforms due to personal objectives