Журнал массовых коммуникаций и журналистики

Social Media and Public Health Awareness among Youth about COVID-19

Abstract

Mustafa Abdulrahim Alsabri*

The current study has been designed to study the relationship between social media usage and health awareness practices as well as panic among the Indian youth during COVID-19. A survey was conducted among the university students in Delhi-NCR region to assess the effect of social media on their health behaviour in the wake of the pandemic. An online survey of 250 students was executed employing a 5-point Likert scale based self-administered questionnaire consisting of 23 questions. The data was analysed using smart PLS-SEM (Partial Least Squares Structural Equation Modelling). The results indicate that behavioural change in a person is key to his protection against the lethal virus. While the social media induced panic does not trigger a positive behaviour change, neither does it lead to protective practices. Moreover, it also shows that the higher the level of awareness about COVID-19, the more likelihood of exhibiting positive health behaviour and adoption methods of protection. It is also revealed that while social media promote behaviour change, protection and public awareness, it may also infuse panic among the users.