Журнал глобальной экономики

Without a doubt, the olive oil industry is a traditional industry that has undergone many breakthroughs in recent years as many companies try to combine the traditional method used in previous years with the innovations that bring about the rapid advancement of technology. In this paper, it will be presented the historical background of the Gaea Company which is the main subject of this study, the description of the product and the major competition of this brand so as to be constructed an integrated marketing plan which will involve the objectives of the company, its target segments and a purposed value proposition for it. Next to that, it will be analyzed the marketing strategy that has adopted the company in the light of the product, the place, the price, and the promotion. Armed with this information, it will be evaluated the product’s current marketing strategy and will be given recommendations that may be helpful for the development of the company having always as benchmark the best practices applied in the marketing management.

This work aims to review the existing publications on cultural intelligence (CQ), presenting what has been discussed and discovered on the subject, the measurements as well as the methods to improve it. A business conceptual framework for the business field is suggested which provides a basis for theory development and debate. Finally, some insights will be highlighted, which can propel the readers into future research. A search was performed on papers selected from the Science Direct database, which houses the empirical studies in the business management field. Sixteen articles were studied in detail. The relationships between skills of using CQ with expatriation or international cultural adjustment were found to be the most investigated themes in the business arena. Most of them revealed the existence of a positive association between the expatriate performance and crosscultural adaptation. The most used instrument used to measure CQ was the CQ Scale, a scale with psychological origins. No scale was developed or found from the business area. From the literature review an initial framework is suggested for the business environment.

Regardless of the real production and the economic importance of potato, enhancing potato producers to actively participate in increasing the level of marketing of potato is not well addressed in the study area. Thus, the aim of this study was to identify market outlet choices of small holder potato producers in the Elfeta District of West Shoa zone, Oromia regional state Ethiopia. The primary data were collected from sample of 150 potato producers using random sampling method through structured questionnaires. The data were analyzed using descriptive statistics and econometric models. The result of Multivariate Probit indicated that the likelihood of sampled household heads select collectors, wholesalers, retailers and consumers as market outlets were 39%,55%,49% and 46% respectively. The joint probability to select all outlets were 1.1% and the joint probability of failure to select all outlets were 2.3%. The result of Multivariate Probit indicated that education level of the household heads, family size, current market price of potato, distance from the market and post-harvest value addition activities were significantly influenced collectors outlets. Education level of the household head, family size, current market price of potato and farm size were significantly affected wholesalers outlets. Distance from the market were significantly influenced the retailers outlets. Based on this finding, the study recommended that the government should enhance developing market infrastructure in the form of establishing producer collection point in order to support poor farmers for faster delivering of their product.

The fundamental objective of this empirical research paper is to investigate the impacts of trade openness for the economic growth of Ethiopia using time series data from 1981-2017. We used an instrumental variable estimation method of the two-stage least squares (2SLS) to resolve econometric challenges related to endogenous explanatory variable bias. The logarithm form of total GDP as a proxy to economic growth is taken as a dependent variable and trade openness, foreign direct investment share of GDP, the logarithm form of total fixed capital formation share of GDP, the rate of school enrolment as a proxy for human capital, and logarithm form of economically active population are used as explanatory variables. The empirical estimation result implies that there is a negative and significant effect of trade openness for the total GDP of Ethiopia. The findings of this research paper also indicated that the log of fixed capital formation, human capital, and economically active population have positive and significant effects on the total GDP of Ethiopia, while foreign direct investment has negative effects.