Журнал массовых коммуникаций и журналистики

Various stakeholder groups and the news media are the targets of public relations campaigns. The observed results must be connected to the appropriate public relations efforts in order to develop conclusions about the consequences of public relations. The relationship between journalists and public relations practitioners, the ability of public relations to set agendas, and the direct effects of public relations messages on the general public or important stakeholders are some of the topics covered by media effects research in public relations. The measurement of relationships is a particular aspect of research on public relations effects. Researchers are now incorporating questions about the impact of online media into all areas of study of public relations media effects.

In relation to the issue of dividing up the profits from broadcasting sports leagues, we investigate the implications of the monotonicity principle. We define a number of axioms for sharing rules in this context, formalizing various forms of this principle. They provide axiomatic characterizations of focal rules for this problem as well as families of rules compromising among them, as we demonstrate when they are combined with two additional fundamental axioms-equal treatment of equals and additivity. The normative appeal of the (focal) equal-split rule is highlighted by these results.