Журнал массовых коммуникаций и журналистики

Villains are the core of a film and their character is portrayed in such a way that they create a sense of antipathy among the audience. The threedimensional character traits of the villain’s personality play a significant role in this job. This research work aims to study the impact of physiological, sociological, and psychological character traits of villains on the construction of antipathy among the film audience. The data of 506 respondents was collected using a structured questionnaire for the online survey and then quantitative analysis was carried out using multiple regression. This study statistically proved that the three-dimensional character traits of villains have a positive and significant effect on the construction of antipathy. Since there are few studies available on villains and antipathy, this research work will pave the way for further psychoanalytic research in this area.

The priming model’s theory in the mass communication and underlined the contents of the internal and external content assumptions. We analyzed on research of imaginations of Mongolia had written articles that published in the Press, in the period of 1868-1968. Also, content analyzes used to collect the assumptions from the texts, moreover analyzed the meaning which is based on main method of the content analyzes survey and integrated the results. It also assessed how the author's imagination, the individual's stereotype, influenced the reality of the present day and how it influenced to public and the group's imagination. Based on the result of the researching we regarded: Stereotype of Mongols, Stereotype of Mongolia, Stereotypes of Mongolian social, Stereotype of Mongolian’s history, culture and belief, Stereotype of Mongolians life. Additionally, we analyzed of negative and positive perceptions.

This study examines how domestic alternative media reported the first wave of the COVID- 19 pandemic in Canada. It pays special attention to whether the Conversation Canada, as an emerging not-for-profit journalism organization founded on the premise of “explanatory journalism”, has taken a different approach to COVID-19 reporting than three long- standing Canadian alternative media: Canada’s National Observer, Rabble, and Tyee. A combination of quantitative content analysis and qualitative discourse analysis found that the pandemic’s far-reaching impacts gained the main emphasis in the surveyed media. These media also provided slightly divergent accounts of what precipitated the pandemic’s disastrous results. Additionally, the way the Conversation Canada framed COVID-19 expressed a close resemblance to academic writing, especially in terms of the strategic use of in-text citations for making compelling arguments. These findings highlight the indispensable role that progressive alternative media play in the effective public communication of COVID-19.

International concerns about clean water are increasingly being discussed in the news media. However, research investigating how local and regional publications cover water issues such as water pollution is limited. Nebraska is an agricultural state in the Midwestern United States situated above a large aquifer that provides drinking water to nearly 90% of the state and supports the irrigation of crops, feeding the state’s economy. A study of reporting in newspapers in Nebraska on the primary contaminant in the state’s groundwater - nitrates - were pulled from an electronic database over a four-year period to examine the quantity and types of news stories on this environmental concern in Nebraska. The paper sought to understand the existing outputs of community Critical Information Needs (CINs) around environmental coverage. Stories printed in newspapers from 2017 to 2020 showed that there is a lack of substantive, local, reporter-bylined stories on nitrate contamination in Nebraska’s water. In particular, the stories printed in weekly newspapers were rarely about the topic, thus leaving a large segment of the state without comprehensive coverage of this issue.

In contemporary society, social gaps and sustainability issues have affected several facets of human and community development. These challenges are further enhanced by negligible public action and media coverage is essential to enhancing public action. In this paper, a systematic review of literature is conducted for evaluating the aspects of modern media narratives that may have contributed to existing public perceptions of sustainability. Additionally, conceptual frameworks are established concerning how media narratives can influence public perception and opinion for actionable intervention. The results show that collective perception is essential for public action, and can be achieved through directing media narratives at social confines that define the targeted public. The paper also proposed a 3-D model for public news reception that defines the possibility or prevalence of public action. The results imply that; (a) public perception can be shaped through a social or indirect approach and (b) Activism and social change can be pursued along the 3-D model for public news reception.

This research aims to examine the multifaceted effects of online social networking sites on the academic performance of university students. With the exponential growth of social media platforms and their pervasive influence on the lives of individuals, understanding how these platforms affect university students' academic achievements has become crucial. Objectives and Questions of the study are to address the relationship of Time Management, Attention Span and Predictors of behavior with Academic Performance. By analyzing existing literature, this study seeks to provide valuable insights into the relationship between online social networking and academic performance on grounds on “Social Learning Theory”. By applying Convenience sampling method on a sample of university students using SPSS 27.0, correlation analysis the findings from this research will contribute to a better understanding of the complex interplay between online social networking and student learning outcomes, ultimately enabling educational institutions and policymakers to make informed decisions regarding the integration of social media platforms into academic settings.

The purpose of this study is to investigate audience’s reception of "Let Us Save Ourselves from Dangers of female genital mutilation jigjiga FM Radio program the case of jigjiga city administration Fafan zone Somali region, Ethiopia, and The study is a pure quantitative approach and quantitative questionnaire was administered by 96 respondents from two villages selected out of 20 villages First; a stratified random sampling was used in the radio listeners' villages, after which the random sampling was conducted. The study used two theories: audience reception, and use and gratification to find out how different audiences interpret the messages of radio program about Female Genital Mutilation (FGM) and the challenges hinder listenership. However, the study found that some factors limit radio listening in the study area. Finally, recommendations were given to fill the gap in future media production

The digital paradigm in newsrooms created a culture of resistance in news workers as corporate mandates and structural changes pressured journalists to privilege emerging revenue streams over professional norms. This study looks at the culture of news rooms to explore if routines, directed from management down to rank-and-file news works, have been normalized, embraced, or modified by journalists in a post-digital paradigm atmosphere. The answers lie in how directly these new routines serve the audience.

Social media is the most indistinctly used term for virtual reality revolutionizing the real world within a single click. It has become a crucial part of this contemporary living and its sophisticated lifestyles through social networking platforms. Among all the social networking sites, Facebook has emerged as the most popular platforms which allow the users to connect with their friends, family and acquaintances globally by sharing their posts in the form of text, images and video. Facebook has greatly affected the way today’s youth spend their leisure time. It has changed the way young people socialize and interact with each other. Specially, student leaders of the college union body use Facebook to connect with his/her fellow student’s community during the election. This study explores the usage of Facebook by the student leaders in influencing the voting behavior of college students in the elections and also analyzes the use of Facebook emoticon reactions by the students on the crucial post shared by the student leaders. The study employs the quantitative method to analyze data from the student community of Guwahati, Assam. The different narratives on the exemplary of student leaders, voting behavior based on the post shared and emoticons representing choices constitute the main finding of the study.

YouTube has increasingly become entrenched in popular educational culture, presenting advanced prospects for learning through technological advancements. This research investigates why students rely on YouTube to fulfill their academic learning needs and consider it an authentic educational source. Additionally, the study examines the level students prefer YouTube learning over traditional physical learning methods and explores potential disparities in using YouTube’s educational content between male and female students. The research participants consisted of students from Kohat University of Science and Technology. Employing a quantitative research design, the study used surveys to gather data and inferential statistical analysis to test the proposed hypotheses. The collected data was analyzed using the SPSS software, utilizing a percentagebased approach and independent sample T-test to compare the variables of gender (male and female).

The study's findings indicate a positive response from participants regarding using YouTube as an educational learning tool. All students in the study reported utilizing YouTube for educational purposes. Furthermore, the statistical analysis revealed that the mean score for male students was 3.86, with a standard deviation of 0.31. In contrast, female students had a mean score of 3.91 with a standard deviation of 0.24. The calculated t-value was 1.15, with a corresponding p-value of 0.25. As the p-value exceeds the significance level of 0.05, no statistically significant difference was found between male and female students in their usage of educational content on YouTube, leading to the acceptance of the null hypothesis.