Международный журнал экономики и менеджмента

Measuring Competitive Intelligence as a Case of North Cyprus Banks

Abstract

Hakar Zaki Mohammed and Çiçek O

One of the greatest characteristics of the present age is the widespread changes in the human knowledge along with the increasing number of social, political, economic, and technological disciplines. As a result, it is no longer the superior quality of products and services that is the recognizing and distinguishing factor but the quality of organization knowledge that is the key variable which determines its success (Govoreanu et al. 2010).In addition, all kind of organizations need information for supporting decision making process at distinctive levels in order to become competitive at the global level and retain their positions through exploiting environment opportunities. In today's world, the use of information and its conversion to applied intelligence to leading organizational decision-making has attracted increasing attention and seems to be an obligation and compulsion. Competitive intelligence plays a central role in protecting organizations against future risks and ensuring perception of concealed opportunities (Calof, 2008). Accordingly, the banking sector in North Cyprus is pivotal in developing the economy of this wonderful island. Therefore, this study seems to be the first attempt to measure competitive intelligence among 64 employees at several Cypriot banks including Turkish IS, Garanti, Ziraat, TEB, and Near East. Using Knowledge and the application of descriptive statistics. The research findings denote that there is a high level of competitiveness among the employees from the banks selected for this study.