Международный журнал экономики и менеджмента

Relationship between Public Relation and Export Performance: Do a Commitment and Trust a Matter?

Abstract

Osama Mohamed Ahmed Enad

This research targets to test the connotation between the helpfulness of public relation and export performance in Sudanese export companies; the mediating effect of commitment and trust, the data have been collected from 150 high-ranking administrators of export company in Sudanese exporting firms. Questionnaire was used to collect the data; overall response rate was 84%. Many statistic tools have been utilized, reliability test, exploratory factor analysis, correlation analysis and hierarchical regression to the goodness of measures and interrelationships. The results showed that public relation meaningfully influenced the export performance, also commitment and trust significantly influenced the export performance, beside the significantly association between the public relation and commitment and trust.