Международный журнал экономики и менеджмента

Concept of this cram is based on celebrity endorsement as a tool of Clint sensitivity regarding the brand. A Primary study of 478 folks was accomplished to investigate the aspect affecting purchase intentions among FMCG consumers of Pakistan. Three Predictor variables were studied as determinants of consumers’ purchase intentions with the help of SPSS and sales volume of the FMCG products in the specific region of Punjab Pakistan and found to have a positive association with purchase intentions while using a celebrity endorsement. This study will lead the marketers towards new dimensions of the branding and advertisement.

This scientific paper provides a systematic analysis of sociological relationships in the area of seafaring as well as management styles in maritime shipping industry, with particular emphasis on the specific features involved in the vocation of a seafarer. The research was carried out on a sample of seafarers attending training courses at Faculty of Maritime Studies in Split. Separation from family, friends and familiar environment represents one of the essential features of the seafarers’ life that are discussed in the paper. Another important sociological factor of the seafarers’ specific profession is their workplace, i.e. the ship.

This paper discusses a literature review concerning the importance of supply chain innovation to achieve sustainable competitive advantage. Supply chain innovations in firms are intrinsic for enhancing organizational performance and to respond dynamic markets. Supply chain integration between corporations is more and more vital for creating differential advantage over contestant by making firm capable. The instrument utilized for information gathering was a questionnaire which was administrated to a total sample of 75 managers and he response rate was 70%. Sample selection was based on convenience sampling. This explorative analysis examines linkage between organizational capabilities, competitive advantage and supply chain innovation of firms active in supply chain relationships in Karnataka state, to satisfy ever changing market conditions. Although companies concentrate on developing capabilities to innovate independently, companies however demonstrate reliance on creating their supply chain innovation capability.

Corporate branding is a “strategic tool” that fortifies firms to stay competitive in ruggedly saturated global market as it is exploited for market share increase, high profitability and operational cost reduction via reduction in employee turnover ratio. Maximally, achieving this requires that the greatest and most available asset of the organization, employees, are in good shape, in that they would be the first and best brand ambassadors. Better put, employees must be committed, connected and engrossed with their employer at emotional, social and physical levels, hence their engagement. This paper explores the strengths and weaknesses of employee engagement strategies as a mechanism of breeding best corporate brand giving the practices of telecommunications organization in Ghana. The main research approach adopted was quantitative with 137 responses collected and analysed. In order to heighten the rigor and robustness of the findings, four additional interviews were conducted which qualifies the approach to best described as triangulation. Interestingly, the outcome of the findings revealed that the engagement practices in action at the company currently are yielding desired results which underpins why it was considered most valuable brand in the continent of Africa. Notwithstanding, the best could only remain best when there is persistent improvement.

This is an area dear to the author’s heart, so is the role of Auditors in the global economic meltdown of 2008-2009, however, we this must admit that we were blind to the obvious, either for lack of knowledge, complacency, or just good all fashioned greed. The credit ratings of Standard and Poor’s, Moody’s and Fitch played a key role in the valuing of credit risk and in the explanation of investment strategies.

In the last few decades, innovations have played a major role in economic growth and development of the modern economies. Extensive Research and Development in the fields of Engineering and Technology have been the catalysts, culminating the economic growth and development of the modern economies. Engineers and Economists have been interdependent on one another for various technical know-how. The rapid advances in the field of Economics due to formulation of various Economic Laws and theories have given the modern economies sufficient ideas and methodologies to make well-planned decisions. Engineers have been interdependent on the economists for the development of various technological equipment’s, machines, gadgets etc. useful for the modern industries as they want to maximize their production efficiency, at the same time, minimizing the cost of production. The rapid innovations in Engineering and Technology have made the world a global Market, not limited to the boundaries of a country. Due to technological up gradation in the modern economies, there has been increase in employment, reduction in poverty, and growth of Human Capital, which have together triggered the economic growth of the modern economies, as concluded from my research.

Purpose – The purpose of this paper is to explore and identify the five-factor model of manager’s personality (FFM) and their contribution towards post decision reaction- Decision Regret. Focus is on which type of personalities mostly experience decision regret and what will be the effect of job stress on this result. Design/methodology/approach – A survey questionnaire that incorporated measures of Personality, job stress and decision regret was completed by 200 respondents. Respondents were Managers in private and public organizations i.e. Banks, Universities, Construction Organizations etc, to check manager’s post decision reaction and their personality type. The data is collected from different fields. Regression analysis was used to explore the hypothesis. Findings – The paper finds that managers personality do not affect the decisions of managers but the moderaotor i.e. job stress contribute mainly in experiencing the decision regret Research limitations/implications – The study design was for managerial level under job stress. Therefore, this research can be applied on group and team level under different situational factors. Practical implications – The findings provide further support on the significance of manager’s personality measures and traits that contributes in post decision reaction under the effect of job stress.